Project Overview
Omnia
Omnia is a family-run interior design and furniture business, founded in 1979, based in Denmark. With a rich legacy of Scandinavian craftsmanship, Omnia transforms homes and businesses into elegant, functional environments. Their mission is to create timeless interiors, blending Nordic simplicity with sophisticated design, tailored to each client’s needs.
They sought to update their outdated ’90s geometric logo, moving towards a more vibrant and modern design that also reflects the Latin meaning of the word omnia – all things, everything. They requested a carefully curated colour scheme with only a couple of hues, aiming for a fresh, contemporary look while staying true to their family values and craftsmanship.
With this rebrand, Omnia aims to appeal to a broader, design-conscious audience, including younger professionals and boutique businesses seeking high-quality, tailored interior solutions.
The Creative Process
A fresh brand identity that honours Omnia’s past while embracing change.
The redesign process focused on retaining the geometric essence of OMNIA’s 90s logo while infusing modernity and symbolism. Inspired by the golden ratio and the Latin meaning of the word omnia, I crafted a sleek and versatile logo.
The new brand introduces a versatile colour palette, with a primary hue of orange and a secondary dark warm brown used in the tagline, chosen to reflect both elegance and warmth. The logo’s geometric structure remains, complemented by a subtle symbolic element inspired by the golden ratio. A secondary logo and a submark ensure adaptability across all branding materials. The submark features the main symbol, with its colours reversed—the main logo symbol’s orange becoming the submark’s background. This process involved meticulous iterations to balance heritage and modern elegance, delivering a refined identity that aligns with Omnia’s vision.
Typography & Colour Palette
Bold, modern fonts and a vibrant, natural palette for a distinct, inviting feel.
The typography features Morgian, a trendy and elegant serif, paired with Quicksand Bold in uppercase for a strong, modern contrast. Morgian adds warmth and playfulness, while Quicksand provides a clean, straightforward touch. The earthy green tones and terracotta accent reflect the brand’s handcrafted, welcoming vibe, creating a visually appealing and cohesive palette that enhances the overall brand identity with a playful edge.
The new brand identity perfectly captures our vision and values, it’s modern, sleek, and meaningful. The colour palette feels both creative and warm. The entire process was smooth, and the result exceeded our expectations. We’re thrilled with the outcome!
