Project Overview
Human Focus Films
Human Focus Films is a London-based film production company specialising in beautifully crafted documentaries that explore real human stories with authenticity and impact. With a passion for storytelling, they aim to create films that leave lasting impressions and resonate with audiences.
When approached to create their branding and WordPress website, the challenge was clear – to develop a unique identity that reflects the humanity at the heart of their work, while helping them stand out in a competitive industry, without relying on clichés.
They envisioned a design that resonated with those passionate about social issues and people and reflected their approach and core values: authenticity, empathy, excellence, and social responsibility.
The Creative Process
Designing a powerful visual narrative
Branding
The logo combines simplicity and meaning, with a central circle representing the human subject. The design subtly incorporates “H” for Human and two “F” shapes for Focus and Films, creating a cohesive, balanced look.
Web Design
A fully customised WordPress website to present Human Focus Films’ work in a clean, engaging way. Interactive galleries allow visitors to explore the documentaries easily, and the website’s structure is simple and intuitive. The fully responsive design offers a seamless experience across all devices, with subtle animations adding interest without distraction.
The new branding and website effectively capture Human Focus Films’ mission, presenting them as sophisticated filmmakers focused on impactful, authentic documentaries and positioning them for increased recognition and a stronger presence in the industry.
Visit humanfocusfilms.com to explore their work.
Typography & Colour Palette
Colours and fonts that reflect depth and authenticity.
The logo features iBrand Regular, a minimalist typeface chosen for its clean yet impactful presence. On the website, Outfit is used for both headings and body text, offering a clean and approachable feel that ensures clarity and readability. The colour palette combines Deep Burgundy and Burnt Coral representing warmth and authenticity. A touch of Deep Slate Blue adds depth and distinction. Together, the typography and colours reflect the brand’s commitment to social responsibility and its human-centred approach, resonating with those who value empathy and meaningful connections.
