EcoTú is a start-up based in Tui, Galicia, promoting slow living, sustainability, and eco-friendly products, located near Tui’s nature reserve. Besides their own organic fashion label, they offer a curated selection of organic food, natural cosmetics, and handcrafted goods from local artisans.

Their mission is to inspire the local community and visitors to embrace eco-conscious habits while celebrating the natural beauty of Tui. As part of their identity, the client requested that the Zarapito bird, a local symbol of biodiversity, be incorporated into the logo to reflect EcoTú’s conservation and community values.

EcoTú envisioned a calming, grounded visual identity with earthy tones and an organic feel. They sought a logo that would represent their products and tell the story of the region and their commitment to sustainability. Their tagline, “Moda sostenible y vida lenta” (Sustainable fashion and slow living), highlights their dedication to sustainable fashion and the slow living movement, reflecting their core mission and values.

I developed EcoTú’s brand identity by drawing inspiration from Tui’s landscapes and colours. The final design features a stylised Zarapito bird forming the letter “O” and serving as a submark, honouring the client’s request and symbolising EcoTú’s environmental focus.

The design evokes calm and sustainability, aligning with EcoTú’s slow living and eco-conscious values. This identity resonates with the local community and reflects Tui’s beauty.