Project Overview
EcoTú
EcoTú is a start-up based in Tui, Galicia, promoting slow living, sustainability, and eco-friendly products, located near Tui’s nature reserve. Besides their own organic fashion label, they offer a curated selection of organic food, natural cosmetics, and handcrafted goods from local artisans.
Their mission is to inspire the local community and visitors to embrace eco-conscious habits while celebrating the natural beauty of Tui. As part of their identity, the client requested that the Zarapito bird, a local symbol of biodiversity, be incorporated into the logo to reflect EcoTú’s conservation and community values.
EcoTú envisioned a calming, grounded visual identity with earthy tones and an organic feel. They sought a logo that would represent their products and tell the story of the region and their commitment to sustainability. Their tagline, “Moda sostenible y vida lenta” (Sustainable fashion and slow living), highlights their dedication to sustainable fashion and the slow living movement, reflecting their core mission and values.
The Creative Process
Creating a nature-inspired brand identity
I developed EcoTú’s brand identity by drawing inspiration from Tui’s landscapes and colours. The final design features a stylised Zarapito bird forming the letter “O” and serving as a submark, honouring the client’s request and symbolising EcoTú’s environmental focus.
The design evokes calm and sustainability, aligning with EcoTú’s slow living and eco-conscious values. This identity resonates with the local community and reflects Tui’s beauty.
Typography & Colour Palette
Earthy, grounded tones paired with bold lettering for a timeless, organic feel
I created bespoke lettering for EcoTú, incorporating the Zarapito bird as the letter ‘O’ in the name. The letters’ irregular shapes reflect the brand’s handcrafted, nature-inspired ethos. The colour palette features earthy shades like fern green, warm brown, and soft off-white. These earthy tones evoke tranquillity and sustainability, further reinforcing EcoTú’s values.
Roberta was a joy to work with! She didn’t just create our logo—she brought our whole brand to life. From choosing the perfect colours to capturing the essence of our business, she truly understood what Ecotú stands for. Her work helped us communicate our message in the most beautiful and impactful way.
