Project Overview
Cerulean Soutions
Cerulean Solutions is an IT solutions company based in Hertfordshire, providing tailored services for small and medium-sized businesses. The company required a cohesive brand identity and a professional digital presence to establish itself as a key player in the sector.
The goal was to create a visual identity and platform reflecting their technical expertise while staying professional and approachable, leading the client to request a simple, symbol-free logotype that aligns with their straightforward, no-frills brand ethos.
The Creative Process
Building a future-focused brand presence that grows with the business.
Branding
The new logo for Cerulean Solutions embraces simplicity and modernity, reflecting the company’s commitment to innovation. Instead of a submark, an arrow was integrated into the design to symbolise the tagline “Together Tomorrow,” representing progress and collaboration. The full logo includes the tagline in the bottom right, creating a clean, balanced look that reinforces the brand’s forward-thinking identity.
I developed a comprehensive suite of design collateral, including business proposals, technical brochures, pitch decks, and email templates, all designed to reflect the new brand identity and maintain visual consistency across all client touchpoints.
Web Design
The new WordPress website features a streamlined structure, easy navigation, and smooth user experience. Interactive elements and precise SVG animations engage visitors, showcasing the company’s expertise in IT solutions. Fully responsive and optimised for performance, the site adapts across all devices, offering a consistent experience for users, whether on desktop or mobile.
Typography & Colour Palette
Clean, modern typography and a bold colour palette create a cutting-edge, trustworthy feel.
The colour palette for Cerulean Solutions is built around a deep cerulean blue, representing trust and reliability. Shades of grey and white complement the main colour and create a clean, professional look. I chose Cuyabra font for the logo – a modern sans-serif that reflects confidence, energy, and trust. Open Sans is used as the secondary font for its approachable style, enhancing clarity and readability.
Roberta delivered exactly what we needed—professional design and a solid digital presence. Her work has made a real impact on our business.
