Project Overview
Bromley & Wylde
Bromley & Wylde is an independent coffee and cookie shop, a haven for coffee lovers and cookie enthusiasts. Their mission is to create a cozy, community-oriented setting where every sip and bite is a celebration of quality and craftsmanship. As a premier destination for artisanal treats and freshly brewed beverages, they aim to reflect this ethos in their brand identity.
They envision a warm, inviting, and playful design that incorporates earthy green tones and a hand-drawn ampersand to highlight their handcrafted approach. The logo should complement their tagline, “From Beans to Bites”, capturing their dedication to excellence and the harmony of freshly brewed coffee with artisanal cookies.
The Creative Process
Infusing playfulness into a warm, versatile identity that reflects quality and a handcrafted feel.
I created a versatile brand identity for Bromley & Wylde, featuring earthy green tones complemented by a playful terracotta-orange accent. The design process involved exploring various drafts and ideas to balance warmth and character, ultimately delivering a cohesive identity that reflects the client’s vision.
The logo includes a primary, single-line version, a secondary, two-line variation, and a circular submark featuring the initials and the hand-drawn ampersand as the distinctive centrepiece, emphasising the handcrafted essence of their brand. This versatility ensures consistency across different applications.
The result is a vibrant yet grounded identity that aligns with the client’s request for a warm, inviting aesthetic infused with a hint of playfulness.
Typography & Colour Palette
Bold, modern fonts and a vibrant, natural palette for a distinct, inviting feel.
The typography features Morgian, a trendy and elegant serif, paired with Quicksand Bold in uppercase for a strong, modern contrast. Morgian adds warmth and playfulness, while Quicksand provides a clean, straightforward touch. The earthy green tones and terracotta accent reflect the brand’s handcrafted, welcoming vibe, creating a visually appealing and cohesive palette that enhances the overall brand identity with a playful edge.
I had the pleasure of working with Roberta on my shop’s branding, and she truly brought my vision to life! Her creativity and attention to detail exceeded my expectations. Roberta’s design is vibrant, unique, and perfectly captures the essence of my brand. Working with her was an absolute pleasure, and I couldn’t be happier with the outcome!
