Project Overview
Andrea Fabrizi Photographer
Andrea Fabrizi is a London-based jewellery photographer, known for capturing the beauty and intricacy of fine jewellery through his lens. As a professional in a high-end market, Andrea needed a brand identity and WordPress website that reflected his refined aesthetic and professional ethos.
He sought an elegant logo that was free from clichés (eg. camera, lens, diaphragm, etc.) and a website with a sophisticated yet approachable feel. The branding had to inspire trust and luxury without being ostentatious, creating a cohesive visual identity that appeals to both established jewellery brands and up-and-coming designers.
The Creative Process
Polished minimalism that speaks of exclusivity
Branding
Andrea Fabrizi’s brand identity reflects a refined elegance that balances minimalism with a touch of luxury. The logo features his initials, “AF,” styled in an elegant, modern serif font that was customised to reflect his unique style and artistry. These are enclosed in a cherry red upside-down triangle, symbolising precision and creativity. A clean sans-serif font complements the design, creating a refined balance that feels approachable yet professional.
Web Design
Andrea wanted a very simple and minimalistic website, so we decided to go for a one-page scrolling layout that included all the sections he requested. The highlight is a full-width portfolio gallery that showcases his work in a visually stunning and impactful way. This layout ensures visitors can easily navigate his offerings while his expertise and artistry take centre stage.
Typography & Colour Palette
An identity built on refined design, subtle elegance, and quiet sophistication
The typography and colour palette create a polished and cohesive visual identity. The logo features a customised serif font for the initials, giving them an elegant and distinctive look, while a clean sans-serif font provides clarity and balance. On the website, a sophisticated serif font is used for headings, adding a subtle touch of luxury that enhances the minimalistic design.
The colours further shape the brand’s personality. A deep black background on the website creates a professional and dramatic feel, while off-white ensures readability and adds balance, and feels both grounded and elegant. Gold is used sparingly as an accent, bringing a hint of luxury without being over the top.
Every element has been thoughtfully selected to reflect Andrea Fabrizi’s style and establish an identity that feels trustworthy, elegant, and perfectly suited for a jewellery photographer.
I’m absolutely thrilled with my logo and website! The logo perfectly represents my business, and the website looks sleek and professional. It’s already helped increase my enquiries and boost my online presence. Thank you for your creativity and attention to detail – you made the entire process smooth and easy!
