Transfer in Tuscany

Project Overview

Transfer in Tuscany is a private taxi transfer and bespoke tour company based in Cortona, Italy. Experiencing steady growth and increasing recognition among discerning travellers, the company sought a refreshed brand identity to better reflect its evolving professionalism and modern outlook.

The project aimed to create a visual identity that clearly communicates trust, reliability, and a seamless travel experience, while maintaining a subtle connection to its roots in Cortona, without limiting geographic perception.

The rebranding supports Transfer in Tuscany’s ambition to strengthen its position as a premium provider of personalised transfers and tours across Italy, appealing to both international visitors and local clients alike.

The Creative Process

A celebration of local roots and premium travel experiences

Branding
The brand strategy and logo redesign began with an assessment of Transfer in Tuscany’s existing brand assets, service offering, and audience expectations.

The objective was to create a distinctive identity that celebrates their local roots, and communicates trust, comfort, and expertise, while ensuring the brand stands out in the competitive travel sector.

The new logo was conceived to be versatile and memorable, with subtle references to travel and the company’s territorial base, but without limiting the perception of its reach. Throughout the process, the focus remained on aligning the visual identity with the company’s core values and future ambitions.

Typography & Colour Palette

Clean, confident typefaces and a striking contemporary palette

The new visual identity focuses on a bold, modern sans-serif typeface – Ellograph – chosen for its clarity, approachability, and well-balanced proportions. The intention was to convey a premium feel while deliberately avoiding the use of clichéd or overused cursive fonts often associated with luxury. Its slightly rounded angles introduce a sense of friendliness and warmth, complementing the overall simplicity that ensures professionalism and legibility across a wide range of applications.

The colour palette features a deep navy blue, representing trust and sophistication, paired with deep ochre as a nod to the region’s landscape, and warm beige to evoke a sense of comfort and accessibility.

This carefully constructed combination of typography and colours, results in a strong, recognisable presence that distinguishes the brand within the competitive travel sector, while remaining adaptable for digital platforms and print materials, and reinforcing Transfer in Tuscany’s standing as a premium and reliable provider of private transfers and bespoke tours.